Akvile the Founder
How did SA begin?
My doctorate took a lot out of me and, more specifically, my skin. After it was completed I decided enough, was enough - I wanted healthier skin and I was going to try my hardest to make it happen.
I’ve had problems with my skin for as long as I can remember. I could list all the issues, but we’d be here all day. Basically, in short, I have combination, acne prone skin. My skin type is complicated, which means that it’s an uphill battle trying to reduce my blemishes. I’m still struggling but it’s different now - I know what I’m doing.
In the past nothing reduced my spots, and I tried everything (moisturizers, cleansers, spot-treatments, oral medication…). I was a serial product hopper, the phrase ‘the more the merrier’ comes to mind when I think back to my routine - I piled the products on in an attempt to rid myself of blemishes and/or prevent new ones as effectively as possible. But this method mainly led to skin irritation, and a waste of both my time & money. Not ideal.
I decided to put my love of research and passion for facts to the test. I knew I needed to do three things: re-evaluate, research and commit.
The more research I did the more obvious my mistakes became. Firstly, I never knew exactly what I was using on my skin, ingredients really do matter. Secondly, I had no consistent routine, I was impatient. I tried to solve my skincare problems by using whichever product whenever - if they didn’t show results immediately I would move on. Lastly, my biggest mistake was not understanding the link between a healthy lifestyle and healthy skin. I realized I shouldn’t be trying to combat my skin but love it. This is when I began the SA blog - to share all my newfound skincare knowledge with the world!
How did SA grow to what it is today?
First step, I wanted clean, simple no nonsense products. But I wasn’t finding them anywhere. This is how I developed my cleanse-exfoliate-target-moisturize products & mantra. We formulate our products with care at SA. Each ingredient is chosen thoughtfully and with intent. We make sure to keep all the formulas simple & clean - we don’t use alcohol or fragrance unless absolutely necessary to the formula & no silicon, paraben or animal ingredients are used.
Next, I knew I needed to change up my lifestyle to really see results. I like fast food and binge watching Netflix as much as the next person - but my skin hated me. I adjusted to a more holistic routine by incorporating improving my fitness, skin-friendly food, stress-reduction and of course a simple skincare routine that’s when I began to see real improvements. Yes, there were setbacks and sometimes I felt like giving up but I have come out of my holistic skincare journey feeling happier and healthier.That’s how the holistic element of SA started.
The beginning of SA was me sharing my skincare knowledge and support via the SA blog. The company’s foundation was built on the idea of friendship, self-love and no nonsense skincare - and that’s how it will continue.
Using System Akvile products while treating your skin holistically means you are looking after your skin in the long term.
System Akvile’s mission
Achieving our goals can be hard work. Especially when the goal is improving acne-prone skin.
What do you need to do everyday to make sure you attain your goal? This is where a system comes into play.
- A goal is what you are aiming for in the future
- A system is how you work towards your goal in the present
Our mission at System Akvile is to provide a simple, honest skincare system, along with a friendship-centred culture, for those of you who struggle with acne-prone skin.
This idea really began to take shape after I finished my doctorate in sustainability and economic science. There were, and still are, 4 main principles behind the SA philosophy:
- Clean, science-based formulas
- Simple products
- Holistic approach
- Culture of friendship
I wanted to create something that was personal and supportive of people struggling with acne-prone skin - so, I started the SA blog and the rest grew from there!
Friends have always been the ones I look to for advice and comfort. Nothing is more impactful than a recommendation from a friend.
So that’s what I decided to create a skincare company that can help to give you advice and support through your journey to healthier skin. We live our philosophy at SA - we have the same struggles with our skin as our customers and that’s why we understand the importance of building a community based on trust and friendship.
I’ve always valued research and facts, they are essential, not just in our studies but also our daily life. That’s why we always do our homework at SA - we make sure before publishing content, creating products, or giving tips and tricks, that we have the facts backing us up. We aren’t into misleading our customers into buying our products, we present them with transparency and clarity. You’ll always know what’s what.
If you want, let us know how your holistic journey is going - share your experiences on Instagram with #SystemAkvile